July 2017, Münster School of Design
One part of my vegan awareness campaign was it to find different triggers which may irritate or shock non-vegans. To translate this feeling onto non-vegan viewers, I created a set of fake animal products which would potentially be possible, yet disturbing for westerners.
After going vegan some products seemed crazy to me – like drinking the milk of another living being which was determined for their offsprings and not human consumption. To raise this feeling of discomfort, I created a series of fictional animal products featuring: different milks like dog milk and cat milk, a liverwurst made from puppies instead of calves, honey made from cockroaches instead of bees and frozen, kitchen-ready hamsters.
Designing for Emotion, Graphic Design, Environmental Protection